Tucson’s newest bike shop, ProBike Tucson, has opened its doors and though it isn’t completely finished, its owners say their shop is taking it to the “next level.”
ProBike Tucson partner, Chris Gould said it’s all about the presentation. “Think Apple store or jewelry store,” he said.
The shop, which was opened by Gould and partner Karl Schindler features bikes spotlighted in their own display cases with high quality lights.
Gould, who worked as a bicycle sales representative for several manufacturers, said he traveled to hundreds of stores and wanted to recreate some of the best shops he’d seen.
“The physical appearance of our store is quite different,” Gould said. “As a consumer we are hoping your shopping experience is going to be a little bit better. A lot of bike shops tend to be cluttered with stuff so the the presentation component is lacking.”
Gould said they didn’t plan on opening the shop in that location, but two other locations fell through. They had even signed a lease at one location before the building went into foreclosure.
Despite the proximity to the other locations — one of which is owned by Gould’s brother — he said it could help the consumer.
“The auto mall is the example that comes to mind,” Gould said.
Because there are three shops, all which have different brands and equipment, Gould said people could go to each of the shops easily and buy whatever product they like the best.
ProBike Tucson is focusing on road, mountain, tri and urban commuter bikes and their bikes will start at about $1,000 and go up.
“We are not going to be at the bottom, bottom,” Gould said. “We want to be able to offer product to entry level enthusiasts who want to spend a little more than a very basic bike.”
They will only sell 29er mountain bikes.
Gould said they hope to be a place where cyclists can hang out.
“We want to try to be more of a destination where you can come by and not necessarily feel like you need to buy something,” he said. “We are going to have an espresso bar and an outdoor patio where if you just feel like stopping by and hanging out, that is totally fine.”
Tim Carolan, who used to work at Arizona Cyclist has come on board to help run the shop and has a fitting space inside the location.
Pro Bike Tucson will sell BMC, Scott, Focus, Ridley and Pinarello bikes.
Gould said they are still putting the finishing touches on the shop, but are open for business. Check them out online on their Facebook page.